Contury's largest carmaker Maruti Suzuki Dzire has achieved the fastest 1-lakh sales mark, a distinctive feat in the Indian automobile industry. The third generation Dzire, launched in May 2017, has surpassed the 1-lakh sales milestone in just five and half months.
Positioned as an authentic sedan offering plush and roomy interiors, loaded with new features and equipped with advanced safety features, the new Dzire became an instant hit.
R S Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said: “Indeed, the Dzire has brought an unprecedented disruption in the automobile market. The new Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer. Built afresh on the HEARTECT platform, the all-New Dzire continues to fulfil the growing aspirations of young and prosperous India. Committed to redefine the market, brand Dzire has not only expanded our share in the entry sedan segment but also expanded the industry size."
According to internal research, the top three reasons that have delighted Dzire customers in this avatar include the authentic sedan style and looks; the reliable and efficient Maruti Suzuki brand name and exciting new features in the car like the SmartPlay infotainment system with Android Auto, Apple CarPlay and Mirror-link technology and the Auto Gear Shift. These have made the new Dzire an irresistible package.
Interestingly, nearly half of the new Dzire customers have chosen the sedan as their first car purchase. This shows a paradigm shift of the Indian customers who is now opting for a sedan as their first car.